By Fatou Sillah
Sablux, a pan-African real estate development company, formally launched its operations in The Gambia on Friday, signaling an expansion of its footprint across West Africa and outlining plans to invest more than $200 million in the country over the next five years.
Founded in 2009, the company operates in several West African markets, including Senegal, Côte d’Ivoire, Guinea, Burkina Faso, Mali, and Benin. Its portfolio spans the real estate value chain, from construction and development to property management services, and it has increasingly positioned itself as a driver of urban growth in the region.
At the launch ceremony, Reine Marie Isabelle Diouf, managing director for Sablux’s operations in The Gambia and Mali, said the company’s vision extended beyond physical construction projects.
“Real estate is more than just buildings,” she said. “It is about improving lives, supporting families, and enabling communities and businesses to thrive.”
She said the company intended to combine its regional expertise with local partnerships. “We want to bring our experience in development, construction quality, and property management and merge it with local knowledge,” she said. “We will invest over $200 million across multiple projects in the next five years.”
Government officials welcomed the company’s entry into the market, describing it as a boost to investment and employment prospects.
Abdou Jobe, the minister of tourism and culture, said the move reflected growing investor confidence in the country’s stability and policy direction. He said such investments could also strengthen broader economic sectors, including tourism.
“The arrival of Sablux Gambia is a clear testament to the confidence investors continue to place in our country’s stability, potential, and forward-looking policies,” Mr. Jobe said. “We recognize the critical role the private sector plays in enhancing not only tourism but other economic activities.”
Amadou Lamine Ndiaye, chairman of Sablux Holding, said the company’s entry into The Gambia was expected to stimulate the real estate sector, create jobs, and contribute to wider economic activity.
“To our Gambian partners who have entrusted us with land for our first project in Banjul, we are deeply grateful,” he said. “Your trust is the foundation of this work, and we appreciate the patience and generosity shown throughout this process.”
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