Kemo Bojang Says Surveys Show UNITE Has Greater Voter Recognition Than Coalition 2026

By Fatou Sillah

Kemo Bojang, the Deputy Party Leader for Political Matters and Media Relations of the UNITE Party, has said the decision to contest the December 5 presidential election under the UNITE banner rather than Coalition 2026 was informed by internal surveys showing significantly stronger voter recognition for the party’s name.

According to Mr. Bojang, the party conducted two separate surveys within the same month to assess which political identity would resonate more strongly with voters ahead of the election.

He said the first survey, which presented Coalition 2026 as the electoral platform, recorded approximately 11 percent support, suggesting that the coalition had yet to establish sufficient public recognition.

Mr. Bojang attributed the relatively low figure to Coalition 2026’s recent formation and limited visibility among voters.

The second survey, however, produced substantially stronger results when respondents were presented with UNITE as the electoral identity, placing the party in what he described as a leading position.

“When we conducted the second survey using UNITE as the name on the ballot, the results were significantly stronger and placed us in pole position. From a political communication, voter recognition, and branding perspective, the conclusion was clear: retaining UNITE offered us a much better opportunity to maximize our electoral potential on December 5th,” he said.

Mr. Bojang said the findings reinforced the party’s belief that electoral decisions should be guided by evidence rather than political assumptions.

He explained that UNITE had been conducting monthly surveys to track public sentiment, emerging political trends, and its level of support across the country.

The decision to retain the UNITE name, he emphasized, should not be interpreted as a rejection or weakening of Coalition 2026, but rather as a strategic choice aimed at improving the alliance’s electoral prospects.

“Let me also emphasize that retaining the name UNITE does not diminish the importance of Coalition 2026. In fact, this decision was made in consultation with our partners. It was simply about choosing the most effective electoral identity,” he said.

Mr. Bojang maintained that the party was approaching the December 5 election with a clear strategy shaped by public feedback and its assessment of voter preferences.

He said the decision reflected UNITE’s commitment to making informed political choices while maintaining cooperation with its coalition partners.